Why A Blog Is Essential For Your Small Business Growth



Advancements in business technology on a day to day basis are mandating that business owners evolve with the changing times. Gone are the days where storefronts ruled business, where flyers and local papers toted your wares via classified ads, and your best method of word of mouth advertising occurred at the local diner over morning coffee.

These days, a blend of physical and virtual presences works best for those wishing to expand and grow at a rapid pace---enter the blog.

A successful blog could quickly become the life force of your business--introducing new products, providing valuable information, and connecting you to your customers in ways not previously experienced by business owners who are not willing to embrace digital changes in our economy.

A blog is a game changer for you and your business. Let’s take a look at some solid evidence that points to your need to get those creative juices flowing:

  • A blog will efficiently drive traffic to your website. Regularly posting quality content for your viewers will entice them to keep looking for your latest and greatest offerings. Internet marketing is a quantitative game as well as a qualitative game; the more you have out there, the higher you will be driven in search engine rankings. When it comes to SEO, it’s all about the numbers, baby. You need to strive to be on Google’s number one page in order to optimize your sales.

  • Search engine giants are “grading” you. Search engine indexes are looking for fresh, relevant content. The more you give them, the higher you will rank on their search engine pages. Writing your own blog gives you a measure of control over those essential keywords that your customers are searching for. A few well-placed keywords can bring your customers right to you.

  • An updated blog can establish you as an industry expert. You have an incredible opportunity to establish yourself as an industry leader, providing your customer base with valuable information, insight, and even product offers that relay the message that you are the “only one to do business with.” Bloggers attain a certain level of trust and respect from their subscribers who receive bi-weekly and monthly postings; as a leader in your field, you continue to relay your message that you have valuable products and services that can enhance their lives. Keep them coming back for more with your wealth of knowledge and expertise!

  • A blog provides brand visibility. Blogging is a fantastic way to build brand awareness. Sharing personal stories, testimonials, and information on how to use your products to enhance the lives of your customers will connect your audience to your brand and your story. You will continue to build customer loyalty as you share your goals and vision with them.

  • A blog provides opportunities for sharing. Thanks in part to the evolution of social media and the internet, it has never been easier to endorse or to share a product with an entire customer base. Digital word travels fast, my friend. Providing links for sharing or other items of interest that would be natural springboards for networking is a brilliant and savvy way to do business these days. Now all you have to do is make sure your website and blog content are presented with integrity so that it doesn’t smear the brand name that you are trying to solidify.

  • A blog creates strong customer relationships. Building trust by being a source of valuable information to your customers is easy with quality content. In addition, you have the incredible opportunity to respond directly to clients by answering questions, continuing conversation threads, and sharing additional information that your audience might not even know that they need.

Growth Through Your Business Blog

The primary way to create a reliable online presence is to keep creating fresh and innovative content----through blogging! Blogging is a must for small business, and for any business, for that matter. No worries---if writing is not your forte, consider outsourcing the work to qualified professionals who can turn a tale to your advantage. No matter how you choose to get the word out, it’s time to start digitizing your story and maximizing your profits. What are you waiting for? Start writing your story!